Martar Search Solutions research
How people find businesses now.
Studies and guides on search engines, AI assistants and what they read on your website. Every figure is sourced, and every source is one we read ourselves.
Study14 min read
The rise of GEO
How AI assistants and AI answers in Google changed how businesses get found: the usage, the clicks, the traffic, and what the research says gets a website cited.
Guide8 min read
Why search still matters
Search is still the main way people find a business, and AI assistants now answer from the same pages. Why both matter, and why the basics matter more than ever.
Reference10 min read
Every variable we check
The 26 variables our audit scores for Google and AI assistants: what each one measures, why it matters, and how we fix it.