Services
What we check, and what we fix.
We audit how search engines and AI assistants read your website, propose specific changes, and make only the ones you approve. The audit checks more than we can fix today, and this page says which is which.
The audit
26 measures, for Google and AI assistants.
We check your home page and a sample of your other pages. Each measure is scored, and together they give your site a search score and an AI score, each out of 100.
Content
Whether your pages answer what people search for, in a form search engines and AI assistants can use.
- Content quality and topical authority
- Search intent match
- Title tags and H1 headings
- Meta descriptions
- Content extractability
- Content freshness
- Cross-page topical coherence
- Author bios and E-E-A-T signals
Technical
Whether search engines can crawl, index and load your pages properly.
- Crawlability and indexability
- Core Web Vitals (LCP, INP, CLS)
- Mobile usability
- HTTPS and security headers
- URL structure
- Canonical tags
- Hreflang
- XML sitemap quality
- Pagination handling
- Internal linking
- Image optimisation
Markup
The structured data and metadata that describe your pages to search engines, AI assistants and social sites.
- Structured data (Schema.org)
- Open Graph and Twitter Card metadata
- Breadcrumb navigation and schema
Reputation and AI access
Signals from beyond your own pages, and whether AI crawlers such as GPTBot, ClaudeBot and PerplexityBot can reach you.
- Backlink profile
- Brand mentions and entity citations
- Local SEO signals
- AI crawler visibility
What we fix today
Titles, descriptions and canonical tags.
These are the changes we can propose and see through today. The audit checks much more than this, but we do not fix the rest yet.
Before
(none)
After · 1 of 3 wordings
Stainless steel screws, bolts and anchors for construction projects.
- Proposed (done)
- Approved (current step)
- Applied (to come)
- Checked live (to come)
Page titles
We propose a new title for a page, with alternative wordings, shown as before → after. We make the change for you, or give you exact steps.
Google’s guidance: influencing title links.
Meta descriptions
The same for the description that search engines may show under your title.
Google’s guidance: how to write meta descriptions.
Canonical tags
We give you step-by-step instructions to set the right canonical tag on a page.
Google’s guidance: how to specify a canonical URL.
Every change
Proposed, approved, applied, checked.
Every decision is logged, and each entry in the log is sealed, so that a later edit to it would show.
Proposed
(done)Each change is shown as before → after, on the exact page.
Approved
(done)You approve or reject each change, one at a time, on a private page. Nothing goes ahead without your approval.
Applied
(done)We make the change with access you give us, or give you exact steps to make it yourself.
Checked live
(current step)Afterwards we read the live page to confirm the change is there.